Latest in iPhones

Apple’s iPhone remains the gold standard for smartphones, combining iOS software with powerful custom silicon. The great integration between hardware and software creates an experience Android still struggles to match. From the iPhone Pro’s advanced camera systems that rival dedicated cameras to the standard model’s all-day battery life, iPhones excel at the fundamentals. Yes, they’re expensive and the walled garden frustrates some users, but the reliability, longevity, and resale value justify the premium for most buyers.

Each generation tweaks performance, cameras, and battery life, but it’s the ecosystem, tight integration with Macs, iPads, Apple Watch, and services, that makes it stand out. Whether you look at Pro models with cutting-edge displays and silicon or older versions that remain reliable years later, we break down what’s genuinely worth upgrading to and which features are marketing noise.