Nvidia may be discontinuing its popular GeForce RTX 3060 Ti. Sources claim AIB partners are shifting production to the RTX 4060 line, and shipments of the 3060 Ti have already stopped. According to Benchlife, a Chinese tech outlet, the 3060 Ti has already stopped shipping. If true, that’s the end of an era for one of the most popular midrange GPUs in recent years.
Launched in early 2021, the RTX 3060 Ti was a top seller in the midrange segment. Despite the $399 MSRP, many buyers couldn’t find it in stock due to the ongoing supply shortage and the GPU demand surge caused by the 2020-2022 crypto boom.
With the 4060 series in production, it’s no surprise the 3060 Ti is no longer the go-to for mainstream gaming PCs. The new cards offer better performance, higher efficiency, and 8GB or 16GB VRAM options, more flexibility. Nvidia’s complete focus is on the Ada Lovelace architecture and decided to phase out old Ampere-based models like the 3060 Ti.
Historically, the xx60 class cards have been the best sellers for Nvidia and its AIB partners. The latest Steam Hardware Survey continues that trend; the RTX 3060 and RTX 3060 Laptop GPU are the most sold graphics cards today. Nvidia and its partners plan to launch the new 4060 series between late May to mid July to keep enough supply to meet high demand.
The same GA104 GPU used in NVIDIA’s RTX 3060 Ti, RTX 3070, and RTX 3070 Ti appears to still be available in large quantities, according to reports. Since the RTX 4060 family is about to be released, you may be able to get your hands on an RTX 3060 Ti at a reduced price. But users should exercise caution before shelling out $400 for obsolete cards.
Further, the GA104 GPU used in the 3060 Ti, 3070, and 3070 Ti is still available in large quantities. As the 4060 series approaches, you may see discounted 3060 Ti units in the market. But you should think twice before paying close to $400 for aging hardware.
Everyone is waiting for Nvidia’s pricing for the upcoming GeForce RTX 4060 lineup. The most affordable Ada Lovelace GPU currently is the RTX 4070 (non-Ti) with 12GB of VRAM at $599. The RTX 4060 Ti 16GB, RTX 4060 Ti 8GB, and RTX 4060 8GB will replace the 3060 Ti’s price bracket, with all three likely to be under $399.
The rumored $299 release price for AMD’s Radeon RX 7600, a mid-range competitor, may put a strain on Nvidia. Although the RX 7600 is expected to ship in the latter part of the month, its success will depend on how it performs against AMD’s existing RX 66xx lineup.
Nvidia stopping production of the 3060 Ti is a big move towards the 4060 series. As Ampere based GPUs fade out, Ada Lovelace counterparts have been thrust into the limelight.
While Nvidia hasn’t made anything official yet, all signs point to the RTX 4060 family being the future. Gamers and tech enthusiasts alike are already speculating about the performance upgrades these cards can bring. If the rumors are true, the RTX 4060 could be a game-changer to upgrade your rig.