Creating a page on Facebook is easy, but keeping it running is a tedious job. You need to keep updated with the latest ongoings in the market. Analyzing the market and setting your business strategy according to the same is a must. You should create a targeted base to promote your products and services successfully.
Why Should You Grow Your Followers?
Followers are the people who decide to get updates about your Facebook page. They are your fanbase. Having a large but engaged follower base is what keeps your brand in the limelight. They are the ones who will promote and share your page and widen your audience base. Hence, they play a crucial role in getting your page famous and successful.
Tips to Follow
Below are the tips that you can follow for growing your Facebook page followers:
1. Curate your Facebook page
Your Facebook page is the first page that your customer sees. Make it welcoming. Fill in your About section with all relevant details about your brand. Make your profile picture and cover photo attractive and meaningful. Also, add a like and follow button to your page. Your page name should be easy to search for.
2. Content creation
Create content that clicks with your audience. Use live videos, photos, reels, Facebook stories, and hashtags to boost your post’s popularity. Go for trending topics or posts that will remain evergreen. Use hashtags, host giveaways, organize contests, and run quizzes on your Facebook page. You can also share some behind-the-scenes photos and videos and use humor as a tool.
3. Interact with your followers
Respond to your followers’ comments promptly. Make them feel heard. If you do not have the time to respond to every comment personally, use an automation tool.
4. Strategize your organic posts
If a particular post of yours is going viral, give it a boost. Use the Facebook boost feature to popularize an already successful post. This will allow the post to remain on top of newsfeeds and hence lure audiences to your Facebook page.
5. Use Facebook Insights
Use the Facebook Insights feature to find out your page’s engagement rate. Finding out the top-performing posts on your page helps in creating content that resonates with your audience. It can also help you in making a strategy for your brand promotion.
6. Try paid ads
One of the easiest methods to boost your page’s popularity is to use paid ads on Facebook. This won’t cost you a lot. And it is a great way to drive traffic to your page.
7. Work with Facebook group administrators
Befriend influencers. They bring their own set of followers to your page. Offer them coupons or special perks so that they promote your page on their walls. They can also offer discount codes on your behalf. Also, ask them to tag your product in their posts. You can repay the favor by tagging them in your posts.
8. Use Facebook places
If you have a brick-and-mortar shop, offer freebies to your customers if they check in from your location. Also, connect your check-in page to your company page. This will promote both your offline shops and your Facebook page.
9. Set up a shop
Use the “sell on Facebook” feature to sell your products directly from your social media platform. You can use certain tools to create a fully functional shop and rake in profits.
10. Link your Facebook page everywhere
Embed the link to your Facebook page on your website, blogs, and other social media channels. Also, embed a Facebook icon or link in your emails. This will enable potential followers to visit your page.
Avoid these Mistakes
Mentioned below are things that you should avoid at all costs:
1. Irregular posting
Do not disappear from your page for a long time. Find out the best time to post using tools and analytics. Also, focus on the frequency of your posts. Your posts should neither be ill-timed nor too frequent.
2. Posting out-of-context content
Do not post for the sake of posting. Always research your content before posting. A post must resonate with your followers.
3. Turning off your comment section
Do not turn off your comment section. Your comment section provides you an insight into the world of your followers. If they cannot comment on your posts, they may feel disconnected from your page.
4. Public customer services
Do not engage in customer service publicly. If your followers have an issue, solve them in DMs or redirect them to your customer service where their issues can be solved privately.
5. Sending mass messages
Do not use your messenger to send mass messages. They should never be made to feel a part of the herd. Your followers must feel that they have a separate place in your fanbase. Using an aggressive sales pitch puts off your followers.
6. Improper targeting
Do not spend your money on mindless ads without knowing your audience base. Targeting a niche base of customers enables you to create ads and content that is a hit with your audience.
7. Oversharing
Do not overshare. Keep your customer grievances to yourself. Do not bad-mouth your competitors. Never share all your business secrets. Stay clear of politics and religion. Your followers would not appreciate any of the above.
8. Ignoring grammatical mistakes
Always double-check your content before posting. Making grammatical errors in your post shows your audience that you are investing enough time in your posts.
