Latest in Apple

Apple is one of the world’s most well-known consumer tech companies, which has played a major part in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets. Apple’s space includes iPhones, MacBooks, hardware, software, and services designed to come together in a special way few rivals can match.

From the raw power of Apple Silicon in Macs to iPads replacing laptops and the Apple Watch dominating wearables, each product is built to complement the next. Even accessories like AirPods play a bigger role than you’d think in the company’s strategy. Here we break down Apple’s latest launches, performance gains, and the larger vision driving its regularly expanding ecosystem.