Close Menu
    Facebook X (Twitter) Instagram
    Trending
    • Tablet vs Laptop: Which One Should You Buy?
    • Fortnite: How to Unlock Anakin’s Model Jedi Interceptor for Free
    • Finding the Best Gaming Computer Repair Near Me: What to Look For?
    • Minecraft Server Not Working? Here’s How to Fix
    • Apple’s M4 MacBook Pro Outshines the M4 MacBook Air, And It’s $200 Off on Amazon
    • How to Convert HEIC to JPG on Windows
    • What is the Best Display Resolution for a Gaming Laptop?
    • How to Show Hidden Files on Mac
    Technical Master – Gadgets Reviews, Guides and Gaming NewsTechnical Master – Gadgets Reviews, Guides and Gaming News
    • News
    • Guides
      • How To
    • Best Picks
    • Reviews
    • Gaming
      • Helldivers 2
      • Remnant 2
      • Minecraft
      • Call of Duty
      • Fortnite
    • More
      • Laptops
      • Mobile Phones
      • Gaming PC Build
      • Motherboards
      • Graphics Card
      • Headphones
      • Gaming Mouse
      • iPhones
    • Tools
      • YouTube Thumbnail Downloader
    • Write For Us
    Facebook X (Twitter) Pinterest
    Technical Master – Gadgets Reviews, Guides and Gaming NewsTechnical Master – Gadgets Reviews, Guides and Gaming News
    Home » News » AMD Surpasses Intel in Brand Recognition, According to Latest Report
    News

    AMD Surpasses Intel in Brand Recognition, According to Latest Report

    AMD's strategic shift to AI is paying off.
    By Ali UsamaJul 9, 2024 4:01 AMUpdated:Jul 9, 2024 4:12 AM
    Facebook Twitter Pinterest Reddit Telegram Copy Link Tumblr Email LinkedIn WhatsApp
    AMD Overtakes Intel in Brand Recognition Race.

    AMD has leapfrogged over Intel in terms of brand recognition, a stunning new milestone shown off by the latest Kantar BrandZ Most Valuable Brands report — which will blow away many tech lovers and industry analysts. AMD now ranks 41st, leaving behind Intel which sits at 48th. This isn’t just a feather in the cap for AMD – it’s indicative of astounding growth over the past year, marking it as one of the top 10 risers in the report.

    The surge in AMD’s brand recognition can be attributed to its amazing growth of 53% since 2023, pushing its brand value to an impressive $51.86 million in the Business Technology and Services Platforms section. This growth is largely fueled by AMD’s strategic actions towards artificial intelligence (AI), a move mirroring the efforts of its competitors, Intel and Nvidia. However, while AMD is making significant inroads, it remains a challenger in the consumer market, where it is often outshone by its rivals.

    Kantar Brand Report 2024
    Image: Kantar

    Kantar’s method for assessing this value involves a detailed analysis combining a company’s financial data with its brand contribution, which measures how much the brand itself contributes financially. According to Kantar, “To understand how much brand contributes to the overall business value, we examine relevant corporate financial data and strip away everything that doesn’t pertain to the branded business. […] Then, a team of our analysts combine those inputs with a financial model of the business to determine the brand’s ability to generate value. The result is a holistic portrait of brand equity: one that incorporates how the market values a company’s brand assets — and how ordinary people do, too.”

    The other brands have blossomed as well, although not to the extent AMD has. While NvNvidia has skyrocketed with a 178% increase in brand value, because of giant numbers posted in AI and data center. Intel, meanwhile, has seen a gain of 29%.

    Though high in the CPU and GPU consumer markets that have seen a 48% drop off in gaming revenue, AMD is all-in on future products like Zen 5 processors and RDNA 4 graphics cards. Additionally, the company is focusing heavily on high-performance computing (HPC) and Ryzen AI processors, which shows a continued emphasis on AI.

    Despite still ruling 79% of the PC CPU market, Intel has something to sit up and take notice with respect to AMD’s growing brand recognition – changes are happening in the world of the tech industry. Combined with this new information from Kantar, we are on the verge of entering a few years where AMD could not catch up to Intel but possibly surpass it besides just brand recognition.

    Share. Facebook Twitter Pinterest Reddit Tumblr Telegram Email

    Related Posts

    Apple M4 MacBook Pro deal

    Apple’s M4 MacBook Pro Outshines the M4 MacBook Air, And It’s $200 Off on Amazon

    AMD Radeon RX 9070 XT

    AMD’s RX 9070 Series GPUs Will Support ROCm, and There’s Already a Working Sample

    Top Vehicle Gadgets to Increase Safety and Style for Better Driving

    Top Vehicle Gadgets to Increase Safety and Style for Better Driving Experience

    AMD RX 9070 GPU Retailers

    AMD RX 9070 GPUs Spotted at Retailers, Team Red May Have Nvidia’s RTX 5070 in Its Sights

    ChatGPT screen on mobile.

    Insiders Says that OpenAI’s Project Strawberry will Evolve into ChatGPT5 with Superior Math Skills

    AMD Ryzen 9700x CPU with box on the back.

    AMD Ryzen CPUs Hit Speed Bumps in PC Games Due to a Windows 11 Bug—But Think Twice Before Using the ‘Fix

    When you buy anything through links on our site, we may earn an affiliate commission. Learn more

    We are on Google News

    Google News

    Trending
    Playing Fortnite while wearing Anakin’s Model Jedi Interceptor back bling on the back.

    Fortnite: How to Unlock Anakin’s Model Jedi Interceptor for Free

    The Best Twitch Streaming Games

    Best Twitch Streaming Games: 5 Titles to Try if You Like GTA V

    Tablet vs Laptop Which One Should You Buy

    Tablet vs Laptop: Which One Should You Buy?

    Fortnite Survive Fire Damage - Doom Battle Pass Quest

    Fortnite: How to Survive Fire Damage for Doom Battle Pass Quest

    Fortnite Tame & Pet an Animal Guide

    How to Tame & Pet an Animal in Fortnite

    Facebook X (Twitter) Instagram Pinterest
    • About Us
    • Contact Us
    • Privacy Policy
    • Collaborate
    • Affiliate Disclosure
    © 2025 Technical Master. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.