Paramount Plus is getting another price hike in the UK and Ireland, and I’m starting to wonder if it’s worth it

• Paramount Plus now has three tiers in the UK and Ireland
• The new ‘Premium’ plan unlocks 4K, while the ‘Basic’ tier has ads
• There is an introductory offer available for the new ‘Premium’ plan

It’s happening – again. Starting today (Wednesday, November 20), new and existing Paramount Plus subscribers will not only have two new plans to choose from in the UK and Ireland, but the streaming platform is also jacking up its prices once more.

We first heard about the changes in early November, with news breaking that Paramount Plus would become the latest streaming service to offer an ad-supported tier. Following the successful rollout of similar tiers on Netflix and Disney Plus, it’s clear this pricing structure is proving effective in attracting new subscribers.

What does that mean for your subscription? Before today, there was only ever one plan you could sign up to in the UK and Ireland, but that didn’t include premium features, such the ability to stream in 4K (NB: US subscribers are able to access content in this resolution with its more premium “With Showtime” plan).

With the introduction of a new Premium tier, subscribers can now pay to unlock enhanced video quality like 4K, as well as stream up to two more devices at once (you previously were only able to simultaneously stream on two devices only, so this brings the total to four). For a snapshot of all three Paramount Plus plans and what you get for each, see below:

In Ireland, the price of the new ‘Basic’ (with ads) plan is €5.99 per month, the ‘Standard’ (without ads) plan is €8.99 a month, and the ‘Premium’ (without ads) plan is €11.99 every 30 days. Like the UK, it’s cheaper to pay for an annual subscription rather than in monthly payments, too, as it can save you up to 26% on your streaming bills.

At the time of writing, there is a promotion available for the ‘Premium’ plan that reduces the monthly price from £10.99 to just £5.99. Alternatively, you can sign up for an annual subscription to reduce the price…