Amazon launches Haul to fill your stockings for under $25

• Amazon just launched Haul, where all products are $20 or less … way less
• You won’t score free shipping with Prime
• This Temu, Shein, or TikTok Shop alternative is home to a host of products

Look at Temu, Shein, and TikTok Shop – now Amazon wants a piece of the ultra-low-cost, generally patience-required shopping buzz. The answer? Well, that’s Amazon Haul.

Amazon Haul is a new mobile-only experience within the Amazon app that offers dozens upon dozens of ultra-affordable products, including fashion, home goods, tech accessories, and even jewelry. While Amazon normally heralds Prime at every opportunity, it’s not featured here.

To score free shipping that isn’t all that fast – delivery estimates are one to two weeks – you’ll need to spend at least $25. Otherwise, shipping is $3.99 for that same time frame. In fact, that fee might be more than what the product you want costs, as some items – including a Stainless Steel Couple Ring—are just $0.99.

All products on Amazon Haul are under $20, and the experience is very much like a social feed. A rolling top banner rotates with options like “Warm layers. Cool prices.” or “Activewear that won’t stretch your budget.” This is a quick attention grabber, with rolling stats below it and then many featured products across categories. Amazon is also leaning toward emojis and bright colors for the design here. Regardless of product type, Amazon offers additional discounts for Haul, including 5% off when you spend $50 or more and 10% off when you spend $75 or higher.

Haul might be safer than purchasing from Temu or Shein because Amazon backs it with the brand’s A-to-Z Guarantee,…