LG reveals the future of in-car tech – including a virtual assistant that whisks tired drivers to a nearby coffee shop

• LG concepts give us a glimpse of future infotainment systems
• Advanced AI can order a coffee if the car detects drowsy drivers
• Even the steering wheel has a screen

Keen to position itself as a leader in next-generation automotive infotainment systems, LG Electronics has unveiled the third edition of its Mobility Labworks Series Digital Cockpit concept.

Designed to be a ‘modular’ system that automotive brands can easily implement in future vehicles, the concept consists of future displays, a look at next-generation human-machine-interface and the inclusion of advanced AI for safer driving and increased convenience.

The LG Vision Display concept is arguably the most recognizable modern infotainment system in the series, as it consists of a 12.3-inch Transparent OLED screen that offers key data, such as navigation, current speed and points of interest.

Like many of LG’s other innovations in its latest series, it is designed for high levels of autonomous driving and also features a 14.2-inch ‘roll-in-and-out Plastic OLED’ (P-OLED) display that’s embedded in the center console. This can be retracted when not in use to keep a clean interior aesthetic.

Continuing to riff on the idea that the next generation of drivers won’t actually have to do much driving, LG also showcases a touch-sensitive curved OLED display that has been integrated into the steering wheel.

This takes care of driving settings and allows the driver to easily manage navigation and climate control when piloting the car, but also doubles-up as a multimedia hub for when the car takes over driving duties.

More importantly, LG has incorporated what it refers to as its ‘AI-based virtual…