Apple Vision Pro Presence In Retail Stores Is Slowly Getting Downsized In Favor Of The Company’s New M4 Macs, As The Headset’s Production Slows Down

The new M4 Macs will be available in a multitude of retail stores around the world, giving users access to newer chipsets, along with a slew of other improvements. Unfortunately, there is a limited number of viewing spaces for each product, and given that the Apple Vision Pro did not attain the traction the technology giant was hoping for, it has to prioritize one category over the other. Also, given how the headset’s production has reportedly slowed down, and with the device no longer being made by the end of 2024, it is the right decision to reduce its presence in multiple retail stores.

There used to be two tables reserved for the Apple Vision Pro, but with the new hardware officially launching, the headset’s presence would be reduced to just one

The exact number of retail stores in the U.S. was not mentioned by Mark Gurman, but he did mention that the Apple Vision Pro units would previously be placed on two tables in these outlets. One would be reserved for the demo version of the head-mounted wearable, while the other would be for display units. This is a smart business tactic because before consumers can learn to become comfortable with parting with $3,499 of their hard-earned money, they need to try it on to see if it is worth the expensive tag.

Unfortunately, previous estimates revealed that the Apple Vision Pro failed to cross 100,000 shipments in the U.S., and even though CEO Tim Cook admitted that the device was never targeted to the masses, global shipments could have been much higher if the pricing was controlled and if there was…