Goodbye Galaxy Ultra? Samsung is reportedly considering a new naming scheme for its best phones

Rumors surrounding a potential rebrand for Samsung’s Galaxy S series smartphones have been swirling for some time now, and while we expect the upcoming Samsung Galaxy S25 line to stick with tradition, more evidence is mounting that future Galaxy phones could adopt an entirely new naming scheme.

According to leaker @Jukanlosreve on X, Samsung is “studying the possibility of creating a new brand to separate the premium segment from the Galaxy brand.” @Jukanlosreve cites “Korean media reports” as their source, and while we haven’t been able to track down those reports ourselves, the tipster does have a decent track record with Samsung-related mobile leaks, so we’re inclined to trust their judgment.

Previous rumors on this topic had suggested that Samsung might resurrect the Note naming scheme for the Samsung Galaxy S25 Ultra (the last Note launched in 2020), with that phone being called the Samsung Galaxy Note 25, but recent Galaxy S25 Ultra renders hint that Samsung will instead retain the Ultra moniker for at least one more year.

Interestingly, @Jukanlosreve’s latest X post makes no mention of the Note name. Rather, they reference the supposed creation of an entirely “new brand” for the best Samsung phones, so perhaps we’ll see Samsung finally adopt the ‘Pro’ moniker, bringing its smartphones in line with premium models from the likes of Apple and Google (the iPhone 16 Pro and Google Pixel 9 Pro, for instance).

Another model on the chopping block?