Instagram’s Head Adam Mosseri Reveals Fewer Views Mean Lower Quality On Your Posts

When it comes to Instagram reels or videos, many users and the tech community often see the quality of videos varying, especially when it comes to some of the old ones. While this was a query often asked, it is recently the head of the social media platform, Adam Mosseri, shed some light on the difference in video quality and where it stems from. It looks like if your video has not brought a lot of views, your quality might be brought down.

Adam Mosseri confirms that Instagram does, in fact, reduce the video quality for some of the posts and that users are not delusional

Have you ever scrolled through Instagram and noticed that some of the videos quality was not up to the mark and passed it off as maybe a fault on the content creator’s end? While talking to AMA, Instagram head Adam Mosseri gave more details on this discrepancy of quality and admitted that Instagram does adjust quality of videos according to its performance.

In response to one of the questions asked about blurred highlights, especially older stories, Mosseri clarified that while they labor for the highest quality videos as most views are gained during the initial time they are posted, videos are later moved to a lower quality. If, for instance, the video gains popularity again, then Instagram shifts it back to higher quality videos, as highlighted by Engadget.

Mosseri, when explaining this in detail, mentioned the bias toward videos that generate more views:

We bias to higher quality (more CPU-intensive encoding and more expensive storage for bigger files) for creators who drive…