Lomography’s new Instax rival has been dubbed the ‘best instant camera on earth’… by Lomography

Lomography has unveiled a new addition to its range of instant cameras, dubbing the Lomo Instant Wide Glass the ‘world’s best instant camera’. That’s a bold claim when the market has otherwise been dominated by Polaroid and Fujifilm Instax – so do instant photography lovers finally have a viable alternative?

It seems as though the best instant camera claims are based on the quality of the Wide Glass’s lens: a 90mm multi-coated glass lens, with 35mm effective focal length and minimum focus distance of just 0.3m. It’s a lens that Lomography says is the sharpest in any instant camera. That really does sound like some serious glass, especially when you compare it to the simpler optics of, say, the Fujifilm Instax Wide 400.

Like the Instax Wide 400, the Lomo Instant Wide Glass shoots onto the readily available and reasonably priced Instax Wide film. Film size aside, the Glass Wide has more in common with the Polaroid I-2 and the Fujifilm Instax mini 99, being more of a photographer’s tool with plenty of shooting modes and manual control to sink your teeth into.

The Lomo Instant Wide Glass costs $279 / £249 and shipping starts in November (international shipping is available but bear with us for Australia pricing). Fujifilm Instax…