The word ‘sticky’ doesn’t always have positive connotations. Sure, if you are looking for some super glue, ‘sticky’ is an absolute must. If you are baking some chocolate brownies for a friend, ‘sticky’ will be a total complement. However, if you run a bar and it is widely referred to as being ‘sticky’, then it’s clear you need to invest in a decent cleaning service. Urhg!
But what about website ‘stickiness’? Is a sticky website good? And if so, how can you make yours all the stickier?
Stick about, and let’s find out…
What does website ‘stickiness’ mean?
Contrary to the imagery you might conjure when you hear the word, in this context, having a sticky website is almost certainly a good thing. Website stickiness refers to how long your users spend on your website on average and how likely they are to come back for more.
If you have a truly sticky website, it means that you have:
- A low bounce rate.
- Higher conversions.
- More time spent on a page.
- Increased number of pages viewed per visit.
- Interested visitors.
- Greater brand awareness and trust.
How to make your website ‘stickier’?
So, now that we understand what a sticky website is, how can you make yours even stickier?
- Identify where your website currently stands: The first step in making your website stickier is to gauge its current performance. Using Google Analytics or other similar tools, you can see what your current bounce rate is, how often your users are converting, and which pages seem to get the most interaction. With this knowledge, you can then identify which areas are working and what needs improvement.
- Improve the quality of your content: One of the fundamental steps in making a website stickier is by improving the quality of the content. Make sure that you are meeting expectations and delivering a superior experience by presenting your website visitors with information that is relevant to them. For example, if you sell PC gaming equipment and accessories, have an active and well-populated blog with numerous posts on subjects like “How to pick the right HD Graphics card for gaming” and so on, you’ll have a much easier time keeping your users engaged.
- Perfect the UX: Any modern website bound for high performance must have an exceptional UX (user experience) design. This means a website that is intuitive, has a decent internal linking system and is ultimately easy to use and navigate. Get this right, and you’ll have a much easier time keeping your website visitors occupied.
- Speed up your website: Another critical step is making sure that your website and the pages within are loading quickly. If people have to wait longer than 5 seconds for a website to load, the likelihood is that they will abandon the website entirely. There are many things you can do to increase your website’s loading speed, but if you feel a little out of your depth, hire a digital marketing agency in Dubai, and they can accommodate your needs – whilst also helping you attract yet even more traffic to your website.
Conclusion: Optimise your website well
In conclusion, website stickiness refers to how long users spend on a website and how likely they are to return. Ultimately, the key to making a website sticky is to optimize a website well and perfect every single aspect as best as possible.
Deliver expectations, provide high-quality information, and ensure that your website performs optimally. Commit to these changes, and you will notice a significant improvement in yours.
