What is Digital Marketing?
Now let’s discuss “What is meant by Digital Marketing?” The answer is digital marketing is a form of marketing by which you advertise your business or brand digitally on the internet or on all types of electronic devices. If we say in simple words, it is the way of doing the online marketing of a business.
Digital Marketing leverage different channels such as search engines, websites, emails, social media, and mobile apps.
In this way, marketers get the great opportunity to interact with and better understand their audience and also build trust with them.
Why Online Marketing?
During the past few years, the use of the internet throughout the world has got huge rise as the number of users are increasing with great speed. In 2019, the number of internet users was declared 4.13 billion worldwide, and in 2020-2021, this amount has definitely got a great rise.
According to this figure, more than half of the population of the world is using the internet. As huge audience is present on the internet, every company has the great opportunity to reach its right audience by applying digital marketing strategies.
All marketing strategies which use any electronic device and the internet, are included in digital marketing. If I say in other words, digital marketing is the process in which companies advertise their products or services by using different digital channels.
In today’s time, every company is focused on doing the online marketing of their brand, products, or services. Because by marketing online, the company can reach out and target its right audience to increase its sales percentage. This is done by running advertising campaigns on Google and social platforms.
Digital Marketing Trends
The stats tell that by 2021, digital marketing is all set to hit the total amount of 118 billion US dollars.
Digital marketing is a complex process. In order to get benefits from marketing, marketers have to look very carefully and deeply into their strategies. They should analyze and understand how they can get the best out of their campaigns. Now I’m going to tell you some current digital marketing trends which are mentioned below:
1. Artificial Intelligence
Artificial Intelligence is considered one of the biggest commercial opportunities for organizations, industries, and countries. It will increase global GDP by up to 14% by 2030. These stats show that there will be huge competition in the AI field in the coming years.
The second trend of digital marketing is chatbots. It is actually a software-driven program by artificial intelligence which is used for making a conversation with the user in the form of text or speech.
Chatbots are powered up to 85% by 2020. It’s an AI-based technology that uses instant messaging to chat in real-time with customers or website visitors. Now, companies use these chatbots for customer support service to answer the simple questions of the users.
3. Video Marketing
Nowadays, video marketing is one of the most important and famous marketing trends. As we all know the value of video content.
Also according to the stats, 70% of the customers say that they have known a brand by watching their brand promotional video on their different marketing channels such as social media and websites.
On the other hand, 52% of the customers say that watching product videos help a lot and make them more confident in buying decisions.
4. AR and VR Marketing
Augmented and Virtual Reality Marketing is the biggest digital marketing trend. Augmented reality applications are among the top applications which are used by marketers throughout the world.
By using this, you can bring something like a static or unreal environment that would integrate the reality of the customer. It means you can examine a lot of things right in front of your eyes but there is a bit of difference between what is being offered to you and what’s the reality is.
According to Statista, the total AR/VR spending worldwide is reached 12 billion U.S. dollars in 2020, although by 2024, this is set to rise considerably to the amount of 72.8 billion U.S. dollars. According to these stats, augmented and virtual reality is the future of digital marketing.
5. Voice Search
Voice search or Google voice search is a service that allows users to search anything by telling or speaking to Google instead of typing keywords. For example, you go to Google and say: “Hey Google! find me the best restaurant in California.”
If we talk about the stats of voice search in the digital marketing field, 111.8 million people in the US use a voice assistant in a week. More, 31% of smartphone users all over the world will be using a voice-activated search. By the end of 2020, 50% of all the queries were voice-based.
Why Digital Marketing is Important?
In order to explain the importance of digital marketing, there are some factors which you need to know:
1. You Reach the People Where They Are Present
The best thing about doing digital marketing is you can reach the audience where they are present.
As the amount of people on the internet is increasing day-by-day. Billions of people from all over the world are using the internet. Social media is a platform that is used more than any other digital channel.
In 2019, over 246 million people were using social media in the USA. That’s 70 % of the total USA population. Out of these social signals, Facebook is at the top in usage.
As the users are online, companies also have to make their presence online to show their products on the screens of the users.
2. You Can Target Right Audience
One big advantage that online marketing has given to companies is that they can choose their specific audience to which ads will be shown.
Imagine, your ads are displaying in front of only those people that are interested in your products. This is one great benefit to do digital marketing. You get all the options to choose more specific people when creating your ads.
When creating ad units, you get the options to choose a targeted location, type of people, demographics (such as the age of people or gender), and the duration for how much time you want to run your ads. This depends upon your budget for advertising. In social media campaigns, you can select your own parameters to run your advertising campaigns.
3. You Can Analyze and Optimize Your Campaigns
As you have invested a lot of time and money in your ad campaigns. So you have to monitor these.
You can analyze all of the detailed stats for your ad units. You can also analyze which ads are giving more benefits and generating sales and which ones are not doing great.
Digital marketing allows you to track each of the activity which is going on in your campaign.
If you are using Google ads or any social media ads such as Facebook or Twitter ads, they allow you to check the performance of your marketing.
Tracking helps a lot to analyze that is any problem occurring in your campaign? If yes? then fix it to smoothly run your campaign.
The Role of Digital Marketing
The role of digital marketing is to help companies or businesses to increase the sales of their products or services.
The company invests some money according to its budget and runs ads of their products for some specific period. The time duration depends upon their budget.
The main purpose or role of digital marketing is to generate or obtain more effective leads, increase sales, do brand awareness, and gain more return on investment (ROI) for the company.
The following are some points to describe the role of digital marketing:
- Helps you earn a higher return on investment (ROI)
- Levels the playing field for every business.
- Helps you to reach the people where they are present.
- Doesn’t cost too much.
- You can easily monitor your campaigns.
- Now is the time and scope of digital marketing and every small or large business is doing this.
Types of Digital Marketing
There are many different types of digital marketing and each of them is discussed below:
1. Search Engine Optimization (SEO)
SEO (search engine optimization) is the process of applying different strategies and techniques to rank the website at top of search engines. Without good SEO, your website will not rank and will not get any organic traffic. There are mainly three types of SEO which are On-page SEO, Off-page SEO, and technical SEO.
On-page SEO includes the factors that need to be done within the website such as optimizing title tags, meta description, content, URLs, images, etc. We have written a complete article about this: What is On-Page SEO and Its Ranking Factors?
On the other hand, Off-page SEO contains all those activities that are done outside of the website such as links building, social media marketing, brand mention, and reviews. Here is the link to our detailed article about Off-page SEO: The Ultimate Guide about Off-page SEO
Here is a bonus from our side for you. Take a look at the important SEO tips to boost the website’s rank.
2. PPC (Pay-Per-Click) Advertising
Pay-Per-Click (PPC) refers to the advertising method in which advertisers (who are running ads) have to pay to publishers (who are showing ads on their websites or blogs) on every single click. Any time when a user clicks on the ad, the advertisers or companies are charged for that.
The most popular PPC is Google Ads (also known as Google Adwords) and Facebook Ads. Some others are Twitter, Instagram, and Linkedin Ads. Google shows its Google ads on top of SERPs(search engine results pages).
The best thing is that you can choose your type of audience to which your ads are shown. It means you will get the best results through these advertising campaigns. Because your ads only come in front of those people who are interested in your services or products.
3. Content Marketing
As the name itself suggest, content marketing is the method of doing efforts to reach potential users through the use of content. The content can be in the form of blog posts, ebooks, infographics, whitepapers, videos, and podcasts.
You have to write content that is full of quality, attractive, and informative. Your content must attract customers to take some action. You have to provide such information that users are looking for and they love your content and become your permanent users. Content marketing is more effective and gets 3 times more leads than paid advertising.
4. Social Media Marketing
Social media marketing is the process of using social media platforms to market your business to generate more leads, increase brand awareness, and drive more traffic to the website. You have to share your content on these platforms, run ad campaigns, and build followers by creating accounts on them.
As you already know, social media contains the biggest audience present on the internet than any other digital channel. So, this marketing becomes most important. The main focus of online marketing for every business is social media. You can see that every single company has its account on some social media platform.
The most popular social media platforms are Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, Reddit, Tumblr, and so on.
5. Email Marketing
Email marketing is the best way that businesses use to communicate with their customers and drive more traffic to their websites by continuously sending emails to them.
Mostly, emails are sent to give discounts on services, promote content to get more traffic on websites or tell the customers about events. Companies collect the users’ emails and then send emails to all of them on daily basis to get the attention of customers.
6. Affiliate Marketing
Affiliate marketing is the process of promoting the products of other companies on your website or social media signals. Every time when anyone will purchase something using your affiliate link, you will get the commission for that.
Many people around the world are making thousands of dollars monthly by doing affiliate marketing. You just need to join the affiliate program of any company. Amazon is the biggest name in that, more you can also create an account on ClickBank, Alibaba, or AliExpress. After creating accounts on them, just get links to the products and add them to your website. Amazon also provides different types of ads that you can display on your website.
7. Native Advertising
Native advertising is the kind of advertising which is content-based. These ads are much complex to analyze because they mix with the content of the website.
On some websites, you can see the suggested or related articles at the end of content, these are native ads. Taboola ads are the best example of native ads.
The content-based or difficult to spot means more clicks will come on these ads.
8. Video Marketing
Videos explain things in the best way as the content or images can’t explain. Videos are the best solution to communicate or attract your customers.
Creating a channel on YouTube is the thing you have to do. You can do a detailed or complete brand awareness of your business with the help of videos. There are many other video-sharing platforms available but the best choice is YouTube. Because YouTube is the second biggest search engine around the globe after Google which is at the top. It has a big audience.
9. Conversion Rate Optimization (CRO)
CRO is the technique of improving the online user experience and increasing the number of website visitors who take some action.
Most companies use CRO to get more leads and sales from their existing customers. Conversion rate optimization involves monitoring how users move through your site, which actions they take, and what are the problems that stopping users from completing your goals.
10. Website Marketing
Just like social media accounts or YouTube channels. You must need to build a website for your business.
Having a company website is the most important in digital marketing. Because you can increase your sales numbers rapidly by promoting products on the website. If your website is getting a very good amount of traffic, things become very easy for you.
But you have to do good SEO for your website in order to get higher rankings or traffic. But If you are not much aware of SEO, you need to hire an SEO expert. More, your website should be fully responsive and should load fast.
What are the 5 D’s of digital marketing?
There are popular 5 Ds of digital marketing and it revolves around these Ds. These are digital devices, digital platforms, digital media, digital data, and digital technology.
What is the difference between digital text and media text?
Digital Text: Digital text is delivered on a computer or another device to those special students who have sensory and physical, or learning and reading disabilities. When it is delivered to the students via accessible technologies, it can be beneficial to students with many different types of needs.
Media Text: The media text is any type of media product we wish to examine. All of these media texts are developed with a specific purpose. Some media texts such as weather or news programs, are produced to provide you information. Other like TV shows are organized for entertainment purposes. Advertising is what is created to sell you a product.
How to bootstrap your digital media company?
The below are 4 key points that you need to follow to bootstrap your digital media company:
- Get the right clients
- Always be smart with your money
- Hire team members who have different specialties
- Invest your time in training and onboarding
Now, there is a great scope of digital marketing as every business whether it’s small or large focuses on doing online marketing.
Due to the high scope of digital marketing, the demand for digital marketers is also increasing day by day. Because companies need someone to manage their social platforms, developed websites, and do SEO for them. Keeping this in mind, we have written a detailed article to help those who don’t know about what actually is digital marketing?
We hope this post will help you to understand digital marketing, its importance, and its types.