What is Digital Marketing? Complete Step-by-Step Guide

What is digital marketing
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What is Digital Marketing or How to do digital marketing? The answer is the role of digital marketing is to do the marketing of businesses or brands by the use of the internet or all types of electronic devices. In simple words, it is the online marketing of your company. 

Why Online Marketing?

The reason is that in the past few years, the use of the internet around the world has become a vital part as the numbers are increasing with great speed. In 2019, the number of internet users stood at 4.13 billion worldwide and in 2020 this amount has definitely increased.

number of internet users in the world

According to this figure, more than half of the population of the world is using the internet. With so much population present online, every company can reach its right audience on the web through digital marketing.

Digital marketing covers all marketing strategies in which electronic devices and the internet is used. We can also say that digital marketing refers to the advertisement of the company’s products or services through the use of different digital channels. These channels are search engines, websites, social media, email, and soon.

In today’s time, every company is focused on doing the online marketing of their brand, products, or services. Because in online marketing, they can target the right audience to increase their sales by running advertising campaigns and showing their product ads to users.

Digital marketing is a complex process. So, to get good benefits, digital marketers have to look deep into marketing strategies. They have to analyze how they can achieve the best through the marketing campaign.

Importance of Digital Marketing

what is digital marketing the importance of digital marketing

In order to explain the importance of digital marketing, there are some factors which you need to know:

1. You Reach the People Where They Are Present

The best thing about doing digital marketing is you can reach the audience where they are present.

As the amount of people on the internet is increasing day-by-day. Billions of people from all over the world are using the internet. Social media is a platform that is used more than any other digital channel.

In 2019, over 246 million people were using social media in the USA. That’s 70 % of the total USA population. Out of these social signals, Facebook is at the top in usage.

internet users in the united states

As the users are online, companies also have to make their presence online to show their products on the screens of the users.

2. You Can Target Right Audience

One big advantage that online marketing has given to the companies is that they can choose their specific audience to which ads will be shown.

Imagine, your ads are displaying in front of only those people that are interested in your products. This is one great benefit to do digital marketing. You get all the options to choose more specific people when creating your ads.

When creating ad units, you get the options to choose a targeted location, type of people, demographics (such as the age of people or gender), and the duration for how much time you want to run your ads. This depends upon your budget for advertising. In social media campaigns, you can select your own parameters to run your advertising campaigns.

3. You Can Analyze and Optimize Your Campaigns

As you have invested a lot of time and money in your ad campaigns. So you have to monitor these.

You can analyze all of the detailed stats for your ad units. You can also analyze which ads are giving more benefits and generating sales and which ones are not doing great.

Digital marketing allows you to track each of the activity which is going on in your campaign.

If you are using Google ads or any social media ads such as Facebook or Twitter ads, they allow you to check the performance of your marketing.

Tracking helps a lot to analyze that is any problem occurring in your campaign? If yes? then fix it to smoothly run your campaign.

The Role of Digital Marketing

The role of digital marketing is to help companies or businesses to increase the sales of their products or services.

Role of digital marketing

The company invests some money according to its budget and runs ads of their products for some specific period. The time duration depends upon their budget.

The main purpose or role of digital marketing is to generate or obtain more effective leads, increase sales, do brand awareness, and gain more return on investment (ROI) for the company.

The following are some points to describe the role of digital marketing:

  • Helps you earn a higher return on investment (ROI)
  • Levels the playing field for every business.
  • Helps you to reach the people where they are present.
  • Doesn’t cost too much.
  • You can easily monitor your campaigns.
  • Now is the time and scope of digital marketing and every small or large business is doing this.

Types of Digital Marketing

There are many different types of digital marketing and each of them is discussed below:

1. Search Engine Optimization (SEO)

search engine optimization SEO types of digital marketing

SEO (search engine optimization) is the process of applying different strategies and techniques to rank the website at top of search engines. Without good SEO, your website will not rank and will not get any organic traffic. There are mainly three types of SEO which are On-page SEO, Off-page SEO, and technical SEO.

On-page SEO includes the factors that need to be done within the website such as optimizing title tags, meta description, content, URLs, images, etc. We have written a complete article about this: What is On-Page SEO and Ranking Factors?

On the other hand, Off-page SEO contains all those activities that are done outside of the website such as links building, social media marketing, brand mention, and reviews. Here is the link to our detailed article about Off-page SEO: The Ultimate Guide about Off-page SEO

Here is a bonus from our side for you. Take a look at the important SEO tips to boost the website’s rank.

2. PPC (Pay-Per-Click) Advertising

Pay-Per-Click (PPC) refers to the advertising method in which advertisers (who are running ads) have to pay to publishers (who are showing ads on their websites or blogs) on every single click. Any time when a user clicks on the ad, the advertisers or companies are charged for that.

The most popular PPC is Google Ads (also known as Google Adwords) and Facebook Ads. Some others are Twitter, Instagram, and Linkedin Ads. Google shows its Google ads on top of SERPs(search engine results pages).

The best thing is that you can choose your type of audience to which your ads are shown. It means you will get the best results through these advertising campaigns. Because your ads only come in front of those people who are interested in your services or products.

3. Content Marketing

As the name itself suggest, content marketing is the method of doing efforts to reach potential users through the use of content. The content can be in the form of blog posts, ebooks, infographics, whitepapers, videos, and podcasts.

You have to write content that is full of quality, attractive, and informative. Your content must attract customers to take some action. You have to provide such information that users are looking for and they love your content and become your permanent users. Content marketing is more effective and gets 3 times more leads than paid advertising.

4. Social Media Marketing

Social media marketing is the process of using social media platforms to market your business to generate more leads, increase brand awareness, and drive more traffic to the website. You have to share your content on these platforms, run ads campaigns, and build followers by creating accounts on them.

Social media marketing, digital marketing strategies

As you already know, social media contains the biggest audience present on the internet than any other digital channel. So, this marketing becomes most important. The main focus of online marketing for every business is social media. You can see that every single company has its account on some social media platform.

The most popular social media platforms are Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, Reddit, Tumblr, and so on.

5. Email Marketing

Email marketing

Email marketing is the best way that businesses use to communicate with their customers and drive more traffic to their websites by continuously sending emails to them.

Mostly, emails are sent to give discounts on services, promote content to get more traffic on websites, or to tell the customers about events. Companies collect the users’ emails and then send emails to all of them on daily basis to get the attention of customers.

6. Affiliate Marketing

Affiliate marketing is the process of promoting the products of other companies on your website or social media signals. Every time when anyone will purchase something using your affiliate link, you will get the commission for that.

Many people around the world are making thousands of dollars monthly by doing affiliate marketing. You just need to join the affiliate program of any company. Amazon is the biggest name in that, more you can also create an account on ClickBank, Alibaba, or AliExpress. After creating accounts on them, just get links to the products and add them to your website. Amazon also provides different types of ads that you can display on your website.

7. Native Advertising

Native advertising is the kind of advertising which is content-based. These ads are much complex to analyze because they mix with the content of the website.

On some websites, you can see the suggested or related articles at the end of content, these are native ads. Taboola ads are the best example of native ads.

The content-based or difficult to spot means more clicks will come on these ads.

8. Video Marketing

Videos explain things in the best way as the content or images can’t explain. Videos are the best solution to communicate or attract your customers.

Creating a channel on Youtube is the thing you have to do. You can do a detailed or complete brand awareness of your business with the help of videos. There are many other video sharing platforms available but the best choice is Youtube. Because Youtube is the second biggest search engine after Google. It has a big number of audience.

9. Conversion Rate Optimization (CRO)

CRO is the technique of improving the online user experience and increasing the number of website visitors who take some action.

Most companies use CRO to get more leads and sales from their existing customers. Conversion rate optimization involves monitoring how users move through your site, which actions they take, and what are the problems that stopping users from completing your goals.

10. Website Marketing

Just like social media accounts or youtube channel. You must need to build a website for your business.

Having a company website is the most important in digital marketing. Because you can increase your sales numbers rapidly by promoting products on the website. If your website is getting a very good amount of traffic, things become very easy for you.

But you have to do good SEO for your website in order to get higher rankings or traffic. But If you are not much aware of SEO, you need to hire an SEO expert. More, your website should be fully responsive and should load fast.

Digital Marketing Conclusion

Now, there is a great scope of digital marketing as every business whether it’s small or large focuses on doing online marketing.

Due to the high scope of digital marketing, the demand for digital marketers is also increasing day by day. Because companies need someone to manage their social platforms, developed websites, and do SEO for them. Keeping this in mind, we have written a detailed article to help those who don’t know about what actually is digital marketing?

We hope this post will help you to understand about digital marketing, its importance, and its types.


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The Technical Master is a platform created to give knowledge of all about the world of the Internet, Technology, Digital Marketing, Online Earning, and much more to the people of our community.

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