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What are Backlinks?

Backlinks are the links from one page of the website to the page of another website. These are referred to as “incoming links”, “inbound links” or “one-way links”. Google and other search engines consider backlinks as votes for websites. The website with more votes will get a higher rank in Google.

What is a backlink

Backlinking is the process in which you get links from other websites to your website. A link is something that allows users to visit different pages on the internet. These are one of the most important ranking factors in order to get a very good amount of traffic on your website from Google.

According to SEO experts, making backlinks is the most difficult task in the overall SEO of any website. Most of the SEO experts spent their lot of time in making backlinks. Because without these links, there will be no traffic on the website. That’s why these are so important.

Another important thing to consider while creating backlinks is that all links are coming to your pages from high authority websites. One high-quality backlink is more powerful than 1000 low-quality backlinks. If a website is getting links from high authority websites then the authority of that website will also increase automatically.

Why are Backlinks Important?

Actually, backlinks are the votes for the website. These votes tell the search engines that how much valuable and useful content the website has. The website with more votes will get higher rankings in Google and other search engines.


When Google founders Larry Page and Sergey Brin created the Google platform, they found the weakness in the search engines of that time. At that time, those search engines didn’t consider the links as valued matric to rank the search results. The drawback was that people didn’t find the exact content they were looking for. The search engines were unable to give the exact results according to the search queries.

Both founders had decided to rank the web pages that contain more external links from other pages on the web.

Since Google was created, he has made thousands of changes in its search engines. But still, in terms of rankings, these links are key-value in the SEO of the website. The following are some key points in the importance of backlinks:

  • They will help the website get higher rankings.
  • They are the cause of organic traffic to the website.
  • Google finds new web pages through these links.
  • Boost trustworthiness and credibility.
  • Send traffic to the website.
Also Read: How to get high-quality backlinks to rank higher?

Which Backlinks are More Important?

Not all backlinks contain an equal value. If you want to give higher and better rankings to your website, you need to create quality ones.

Always get the external links from high domain authority websites. The best way to do is to first check the domain authority, page authority, and spam score of the website where you are adding your link. Remember, its domain and page authorities should be higher and spam score should be low.

If you manage to get the backlinks from high authority websites, your website rankings will increase and your website will very good amount of organic traffic.

The following type of backlinks are valuable and important:

  • They are from high authority and trusted websites.
  • The link’s anchor text contains your targeted keyword.
  • The website from where you are getting a link is related to your website’s topic.
  • The backlink is of high quality if it is a dofollow.
  • Get a link from the website which is not linked to your site before.

Types of Backlinks

There are two types of backlinks but one type is more valuable and important than the other. These are the following one:

dofollow and nofollow backlinks

1-) Dofollow

Dofollow backlinks are the most common and valuable types of backlinks. These links are indexed by the search engines.

When putting dofollow links, you just simply telling Google and other search engines that the content connected to this link is valuable, important, and relevant. You will get these links only from trusted and high authority websites.

If any website succeeds in getting a number of quality dofollow backlinks, this website will rank higher in Google and a good amount of organic traffic will come on this website. Following is the HTML tag of a dofollow link within our website:

dofollow links

2-) Nofollow

These are the type of backlinks that are less common and less valuable. These links are not allowed to index by the search engines. So, search engines ignore these links. These links are only for the visitors not for the search engines.

The HTML tag of nofollow backlinks is similar to dofollow but nofollow attribute is used to tell the search engines this link is of nofollow type. Following is the HTML tag of a nofollow backlink:


Both types of links are necessary to create for good SEO of a website. Google wants to see a good mixture of both types of quality and valuable backlinks.

But the dofollow backlinks are more important than the nofollow because Google pays a lot of attention to dofollow and ignore the nofollow links in most cases. That’s why dofollow links need to be more than the nofollow ones.



So above is the detailed explanation of what are backlinks and why backlinks are important in SEO to get higher rankings and massive amounts of traffic. Hope you find this article very helpful and knowledgeable about the external links.


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Ali Usama

Ali Usama

Myself Ali Usama, I am the Founder and Content Writer of the Technical Master. I’m a professional Digital Marketing Analyst, SEO Expert, Content Writer, and WordPress Developer with 3+ years of experience. My work has helped many businesses grow their online presence through my knowledge and ability. I am on a mission to help people by providing them useful and valuable stuff like great content which is written in an engaging manner that will surely get more readers from search engines or social media.

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