Top 6 Trends in Master Data Management in 2023

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Early adoption of Master Data Management trends can help you stay ahead of the pack, save expenses associated with data quality concerns, and get insights more quickly. Learn about the newest MDM industry trends right here.

According to the inaugural BI study, since 2002, a major problem has been the lack of business confidence in Master Data Management (MDM) and data quality. However, cross-organizational cooperation and improved automation in MDM and data quality technologies are expected to help businesses succeed beyond 2023.

Trends in Master Data Management

To succeed in the experience economy, your MDM platform must support the six key themes we’ve listed below.

Enhanced Accuracy

The sources from which customers and clients learn about items and stick levels are evolving. Over the last several years, the usage of virtual assistants has increased, forcing many businesses to reconsider how they handle data. The need for virtual assistants to have access to the most recent data has increased the usage of MDM. Data must always be accessible to provide virtual assistants access to real-time information. Due to the increased usage of virtual assistants, MDM software applications will become more prevalent in several sectors.

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To integrate disparate data sources, give insight-ready data, and power operations, truly multi-domain MDM solutions make use of customer, organization, employee, asset, location, and product data. Because of agility.

A multi-domain MDM is necessary for real-time, scaled optimization of marketing campaigns. Data integration for consumers, goods, the supply chain, and assets is necessary for D2C business models. A comprehensive end-to-end business picture cannot be achieved by integrating just a few data sources or using the MDM platform to enable only a few business processes. A real-time reflection of any data change on MDM across all channels is also crucial.

A Key Component Will Be the Data Fabric

Several domain strategies might be seen as an extension of the 2021 trend for data fabric. Data fabric is a phrase and project that is used to ensure that the data is always accessible and safe. As a business develops, data and MDM control are essential to its security and reputation. Chief Information Officers will need to make sure their data fabric holds together as virtual assistants and multi-domain initiatives become the standard by safeguarding the data from all sources and places.

Data Governance is Replaced by AI and Machine Learning

In jobs that are error-free, repetitious, and predictable, AI is considerably superior to human competence. Big Data sets, especially those at the IoT scale, need machine learning and AI for data governance since they are just too large for people to handle. Additionally, machine learning advances steadily, so the quality of your master data improves as it grows.

More Cloud-Based MDM Services

By 2023, 75% of all databases will be hosted on the cloud, predicts Gartner. Enterprise sectors have used MDM technologies on the cloud for speed and flexibility since suppliers and customers are dispersed throughout the globe and interact virtually.

Businesses will customize their MDM cloud services, while those onshore will result in a stronger focus on master data integration and data quality to and from cloud sources.

Unstructured Data Use

Data from social media platforms, support chats, customer emails, and phone conversations must be integrated to get a 360-degree perspective of consumers, become genuinely customer-centric, and create a hyper-personalized, omnichannel customer experience. Customer expectations for how they communicate with your company have radically shifted thanks to voice technologies like chatbots and AI personal assistants.

Modern MDM solutions combine all customer data, including that unstructured sources, to provide a completely linked 360-degree perspective of the customer. This kind of cutting-edge MDM solution enables businesses to thoroughly examine profile data for segmentation, targeted product creation, and marketing.


The reliance on data openness is the key characteristic of the top financial services developments. By offering a single, trustworthy view of business-critical information, such as customer and product master data, master data management facilitates data transparency.

Your customer and product data’s origin, correctness, coherence, accessibility, security, and ethics are just a few of the crucial factors that master data management specifies and puts into practice to vouch for their compliance with business objectives.

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