The interaction of technology with the various economic and financial sectors of the real world has made haute couture companies move from their traditional settings, such as New York and Milan, to a virtual reality based on a kind of video game where they can exhibit their most recent collections. Visit Altcoin Pro Wealth to ensure that the crypto you’ve chosen to invest in is a legitimate platform.
Fusing fashion and technology through virtual reality devices such as 3D glasses is essential for fashion followers to enjoy an event as close to reality as possible.
During this year, several brands such as Dolce & Gabbana, Tommy Hilfiger, and Karl Lagerfeld have immersed themselves in the opportunities the Metaverse offers, to the point of celebrating the famous fashion week within a virtual world of the Decentraland platform.
Fusion of physical and digital garments
The main objective of these prestigious brands that direct trends in fashion, where their purpose is to dress the avatars found in the various virtual worlds, which represents a challenge but something possible to achieve.
It is estimated that by 2030 more than 10% of luxury product sales will be made digitally, which in dollars could exceed 52 billion.
The Metaverse is a mainly decentralized environment. Until now, there is no legal basis other than the rules that each virtual world establishes to have a level of legality and control of the activities that take place in them.
The main legal challenge these companies may encounter is the protection of unique designs, which cannot be touched in these environments; they are 100% digital.
One of the most recent cases was the creation of a collection for the fashion house known as Pronovias; due to the number of marriages that are taking place in the Metaverse, which had to expand its trade registry to include the Tokens not fungible as digital assets, thus giving the legal support and authenticity of the designs created there.
Only the certification and authenticity provided by NFTs are not enough once they are created; it is necessary to reinforce the legal aspects that could later generate discomfort between the avatars and the owners of the company both in virtual reality and in the real world.
Creation of digital collections requires legal registration
Just as trademarks are registered in commercial activities so that later product sales can have a legal framework that protects them against possible copyright or design theft, in the virtual world, the legalization of collections that are estimated they are from a recognized brand.
It is to be expected that how this type of collection is registered through NFTs, and that is where all digital textile products must have a new registration under the formality of digital files, which is usually the classification given to these types of tokens.
However, it is not only the clothing collection that must be kept under a legal registry but also everything that represents the presentation of this type of fashion in the Metaverse, taking into consideration the production of the created design, its commercialization, as well such as services related to the organization of parades or events in the Metaverse.
Suppose a timely and correct registration needs to be carried out. In that case, prominent fashion companies could be involved in various digital legal conflicts because the final objective will always be to obtain a profit for a particular creation designed under the NFT parameters. Still, if originality is violated, we would face a somewhat insecure virtual reality environment.
We are facing a market that is increasingly controversial and insatiable; technology users have increased their requirements to the point that the Metaverse could offer much more than they have desired.
It is there where the fashion industry is making all the necessary efforts to install itself in these worlds of 3D reality to achieve a much higher level of positioning and marketing that will undoubtedly generate millionaire income.
Today we see how large companies allocate millions of dollars to be part of this technical proposal that will immerse more than one in a virtual reality that may have everything users are looking for in just one click, where negotiations will also take place direct and decentralized way, without neglecting the authenticity of the products.