The concept of link building is one that SEO specialists should know very well. It’s one of the most fundamental SEO techniques that goes back to the industry’s inception. However, some website developers and admins ask whether it’s still safe and valuable as we approach 2024.
Before you spend money on SEO link-building services, it makes sense to answer that question. After all, you wouldn’t want to use any SEO practices that might hurt your website traffic and ranking position instead of helping them.
What Exactly is Link Building?
Before we talk about whether link building is still a safe strategy, let’s make sure you understand what we mean when we use this term. Link building is a blanket term that describes actions you might take to increase the number of links that lead to your company’s website or a specific webpage. Generally speaking, the greater the number of quality links that lead to a page or site, the more traffic that website or page should get.
What Do We Mean When We Say “Safe” in Describing Link Building?
When we use the term “safe” when describing link building, that might bring to mind fantasies of the FBI kicking your door down if you use an unapproved or inappropriate method of link building. However, that’s not what is meant by that word in this context. Safe means that if you use link building, you’re not going to be penalized by Google or one of the lesser-known search engines that someone might use to find your company’s website.
Unsafe might mean that you’re using an SEO practice that’s outdated or frowned upon. You’re not going to be subject to arrest or anything that drastic if you use an unsafe method. You’ll simply not get the results you want, and your site won’t show up near the apex of the search engine rankings for keywords.
So, is Link Building Still a Safe and Smart Idea?
Link building is absolutely still a safe and approved practice that companies should employ as we get ready to start 2024. However, link building in the modern era may not resemble what it looked like a few years ago.
The key difference between modern link-building strategies and older ones is that quality matters much more than quantity does. In other words, it won’t help your cause if you’re spreading links all over the internet leading back to your website or a specific page that you’re trying to promote. What matters is not the number of links you have but the sites to which they’re connected.
High-quality sites where you should feature your links when you’re developing your links-building plan are ones with high domain authority. If you’re not sure about a website’s domain authority, there are tools you can use that will check that for you.
A dozen quality links to the site or page you’re promoting will do much more for you than hundreds of low-quality ones. Remember that as you’re implementing your SEO strategy.