Instagram is one social media platform that stands out in many ways, and this includes its capability to double as a marketing platform. With the right Instagram marketing strategy, you can increase brand awareness and get more followers.
Having a large following on Instagram offers several benefits. It helps increase brand awareness and social proof and also opens you to influencer and networking opportunities, which will further widen your reach.
In this article, we will share how to get active followers on Instagram by applying the right tactics to your Instagram account.
Tips to Get Active Followers on Instagram
Here are some of the best tips to get active followers on Instagram.
1) Buy Active Instagram Followers
One of the quickest ways to get active Instagram followers is to buy them from a reputable source. This improves your social proof, thereby convincing potential followers that your account is of great quality and worth a follow.
When you buy Followers on Instagram from Media Mister, you are guaranteed real followers ready to engage your content. There is also an option for targeted services, where you get to choose from a wide range of countries to reach your target audience.
In addition, there’s a high retention rate for every follower purchased. If you lose any within 60 days of purchase, they will be restored to you free of charge. There’s also a 30-day money-back guarantee to ensure you either get your money’s worth or a refund.
By buying active Instagram followers, you can define the trajectory of your account and gain as many followers as you’d love to within a specific period.
2) Define Your Target Audience
Knowing your target audience is important when promoting your Instagram page. This increases the engagement and reach of your posts, as it allows you to tailor your content to the interests and needs of the people who will most likely engage with it.
With this, you can be guaranteed a higher engagement rate, more followers, and, ultimately, a stronger brand presence on Instagram.
To properly define your audience, start by analyzing your existing followers. Use Instagram Insights to get data on your audience demographics and behavior. You can also research your competitors’ followers and conduct market research.
3) Optimize Your Instagram Bio
Your Instagram bio says a lot about your brand, and if it is well-optimized, you are on the right path to gaining more active followers. It is the first impression potential followers have of your brand, and if they are convinced enough, they will stick with you for a long time.
To create a well-crafted bio, use relevant keywords to appear in search results. You can also add a call-to-action to encourage visitors to take a specific action, whether it’s to follow you or visit your website.
Finally, use a consistent brand voice to ensure your Instagram bio reflects your brand personality. This will help you build brand recognition and establish a strong social presence, thereby increasing your following.
4) Post High-Quality Content Regularly
Regularly posting high-quality content is crucial for building a strong presence on Instagram. It helps you attract new followers, increase engagement, and ultimately, meet your business goals.
Some tips to guide you in creating content include using high-resolution images and videos, writing enticing and captivating captions, and using filters to create a cohesive look. Leverage different types of content, from Images to Videos, Reels, Stories, and IG Live.
You also have to be consistent to stay top of mind with your followers and attract new ones.
Start by creating a content calendar to have a posting schedule to work with.
Posting at the right times will help you target more active followers, as you are sharing your content with them at the exact time they are most likely active. Instagram Insights can help you determine this, and you can also work with your audience’s prominent time zone.
5) Use Hashtags Effectively
Hashtags on Instagram help you connect with a wider range of audience and increases your number of active followers.
Use relevant hashtags, which can be a mix of both popular hashtags and specific hashtags. This gives you a better chance of seeing effective results, as popular hashtags tend to have a lot of competition, but specific hashtags are more targeted.
You can also create a branded hashtag to boost brand visibility, foster community, and increase user-generated content.
6) Engage with Your Followers
Engaging with your followers can benefit your Instagram page in many ways, including building trust and loyalty, increasing engagement, and providing valuable insights into their preferences and needs.
You can engage with your followers by responding to their comments and direct messages. You can also leverage the interactive features (Polls, Stickers, Questions, Sliders, etc.) on Instagram Stories.
Running contests and giveaways can help improve engagement on your posts. You can also request user feedback to encourage your audience to engage while you understand their needs and preferences.
7) Use Stories and Reels
Instagram Stories and Reels are powerful tools for engaging your audience and increasing your reach on the platform. This helps you connect with more users interested in your content, which will subsequently bring you more followers.
With these two tools, you can create behind-the-scenes content to provide a glimpse into your brand and help your followers feel connected.
Instagram Stories only lasts for 24 hours but can be a great tool for engaging your followers. You can use interactive features such as polls, quizzes, and questions to encourage engagement and maintain a conversation with your audience.
For Instagram Reels, you can leverage trending music and hashtags to stay relevant and increase your reach on the platform.
8) Collaborate with Other Users
Collaborating with other Instagram users can be a great way to gain more followers and increase exposure for your brand. It helps you build relationships, provides new content, and increases your reach on the platform.
Start by researching and identifying potential collaborators, which should preferably be within your niche or with a similar target audience to yours. Be clear about your offer and aim for a mutually-beneficial relationship, as it helps build a strong and long-lasting relationship.
With a proper collaboration strategy, you can easily cross-promote your content and tap into a new audience pool to gain more followers.
9) Track Your Metrics
Tracking your Instagram metrics helps you understand your performance on the platform and identify areas for improvement. This shows you what is working and what is not, so you can adjust your strategy accordingly. When you get it right, it influences your number of followers.
Key metrics to track include:
- Engagement Rate – a measure of how much your followers are interacting with your content.
- Reach – the number of unique users who have seen your post.
- Impressions – the total number of times your posts have been seen, including multiple views by the same user.
- Follower Growth – measures how many new followers you are gaining over a given period.
- Click-through Rate – the percentage of users who clicked on a link in your Instagram bio or in a post.
The Instagram Insights tool makes this easier, as it shows you all the metrics in one place. It also helps you determine which post is doing well, so you can replicate similar working tactics on other posts.
As a business or individual on Instagram, having a large following is crucial in expanding your reach and maximizing your social media marketing efforts. By implementing the right tactics, as highlighted in this article, you can grow strong and engaged following on Instagram.