How to Benefit from Public Data Scraping

7 Min Read

In a span of just a few decades, information technologies have taken such tremendous leaps our primitive brain has become too slow to keep up with the process. With h sources of data that are enough to keep us busy for hundreds of lifetimes, nobody can analyze the overwhelming amount of information on the internet, even when focusing on particular niches.

While abundance deserves to be celebrated, it presents new problems that we are not accustomed to. When every topic is followed by millions of users offering their knowledge and opinions, finding the most valuable information in the ocean of rubbish is not an easy task.

New digital tools for data storage and management are a product of godlike technology, which forces users to utilize similar technology and software to get all of the benefits from public information. In this article, we will focus on the tools for data gathering and analysis on the web. You will learn how anyone can manipulate automated tools to separate valuable knowledge and squeeze all the benefits from massive sets of seemingly irrelevant information. For example, you will learn to scrape Instagram followers to grow your business or solo venture through selective advertising. You can web-scrape Instagram followers to find the most suitable individuals for marketing in almost every niche. However, there are many ways to utilize data scraping to your advantage or to assist the business model of your company. If you do not plan to scrape Instagram followers, continue reading to learn more about the benefits of data scraping.

Web Scraping for a Casual Web Surfer

If you don’t see automated data extraction as a beneficial addition to your browsing sessions, think again. Web scrapers and parsers are much faster and extract information on the web and parsing helps us focus on the most valuable portions of data, which helps us acquire knowledge without unnecessary delays.

The flexibility of data scraping tools is outstanding, especially when paired with proxy servers. If you find a good provider that offers affordable deals, you can hide your scraping bots with false network identities from all around the world. Just by extracting data from online shops, travel and booking aggregators, and other vendors with sensitive pricing, you can discover great last-minute deals if the pricing changes depending on your location. Even better, you can sort all discovered deals in ascending order and save a lot of money!

Discovering valuable information with web scrapers is very fast. You can go through all the pages and filter out the most important segments, saving you the pain of analyzing each page to get the desired answer. Even for personal use, the benefits of web scraping are only constrained by your imagination. With enough interest and proficiency in automated data extraction, you can build up your skills and become an expert data analyst.

Data Scraping for Business

Modern companies need data-gathering tools to collect information for competitor research, digital marketing, or maintenance of aggregator businesses if their model is centered around information extraction. By targeting other players in the market, they monitor price intelligence, introductions of new deals and services, discounts, and other data that helps to evaluate and compare all players and what aspects make them successful.

For marketing, most corporations start abandoning traditional sources of media, especially if their client base revolves around millennials and young adults. The most successful ads are on the internet, published on social media platforms, and frequently visited websites. But the real power comes from active user engagement, which can be achieved by data scraping popular influencers and content creators to cook up a good marketing deal.

A common strategy today involves scraping Instagram followers. For example, your company specializes in IT? You can find the most popular pages enthusiastic about these topics and discover charming influencers that know how to captivate their audience. By searching for these individuals and filtering out options with the most appealing follower count, companies manage to create long-lasting and profitable marketing deals. While the success of personalized advertising also depends on the type of product, finding audiences that may be interested in buying them is a much more efficient approach than translating ads for everyone through traditional media outlets.

The most successful retailers today change prices for their products in very short and calculated intervals. Price intelligence lets them see the deals offered by competitors and keep making adjustments to present dynamic deals that always remain relevant to consumers. Without data scraping, companies that employ researchers are still too slow compared to automated data extraction. With well-tuned web scrapers and parsers, modern businesses create a continuous information pipeline that gives real-time updates on competitor pricing.

Proxy Servers for Web Scraping

In 2022, data scraping is by no means a new trend, and most companies understand that everyone on the market is hungry for information. Being a target of automated data extraction is not a pleasant occurrence, because aggressive scraping bots can even crash smaller servers as if they had been hit by a DDoS attack. To protect themselves, web server owners try to block the most suspicious addresses. However, we still need to get our hands on that data by any means necessary, right?

This is where internet proxies – the intermediary servers celebrated for their ability to reroute our data packets and assign them a different identity before reaching the intended destination. When bots work behind a proxy server, your target will never know your location, and you can swap between addresses before the rapid connections tied to one IP raise suspicions. While beginner users are safe if you plan to scale up your data extraction tasks, familiarize yourself with proxy servers. They will help you get the most out of the wonderful data scraping experience!

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