TikTok is becoming increasingly popular among users of all age categories, working in different niches, and present at varied locations. Surprisingly, even Edtech brands started leveraging TikTok to attain their end goals. But this raises the question: Isn’t TikTok a social media platform for entertainment purposes? Yes, it was. The primary objective of TikTok is video making. People used it to create short videos like dance challenges, showcasing vacation videos, lip-synching to songs or dialogues, etc.
But with its popularity rise, the app got an upgradation too. Many users even started opting for options like Trollishly to upgrade their popularity game on TikTok effectively. Now, TikTok is evolved into a forum, where brands of varied industries and sizes started establishing their appearance on this platform. Moreover, TikTok is becoming a source of educational content too. It is indeed unbelievable. Yet, Edtech brands found the opportunity and are leveraging it. So, if you own an Edtech company, it is time for your brand to go viral on TikTok.
Why Should EdTech Brands Be on TikTok?
The question is, why not? TikTok is a great social media platform. It has the user-friendliest interface; that is, anyone who knows how to use TikTok can utilize it to the fullest. Also, TikTok’s visual orientation makes it the perfect platform for Edtech companies to boost their growth. After the lockdown, TikTok almost reached great peaks and became a part of everyone’s life.
Gen zers, millennials, old age people, and everyone worldwide are present on TikTok. This makes it apt to find your target audiences and interact with and retain them throughout their journey. As a matter of fact, TikTok has become a viable and effective platform for brands to achieve brand awareness and other goals. Alternatively, brands can also attain all their goals more productively by opting to buy tiktok likes. So, why not leverage it and use it to grow your Edtech brand on TikTok?
How Can EdTech Brands Productively Utilize TikTok?
Brands in the ed field need the best platform, like TikTok, to enhance brand awareness and find customers. But how can they utilize it, or what features will help an Edtech brand establish and expand? We have reviewed all these questions and found some effective ways for Edtech brands to leverage TikTok. To know more about them, read the article further.
1. Create Great Content To Amplify Brand Awareness
One great thing about TikTok is that it prioritizes videos that people have never seen before. It means you don’t need an excellent follower base if you want to go viral on this platform. All you need to do is create great content and post it. By doing this, you will get to amplify your brand awareness. Also, you can improve your brand awareness on TikTok by opting for Trollishly, that too more effortlessly and effectively.
Creating great content is not a back-breaking process; just spend a little time scrolling through TikTok. Find the trend that interests you or suits your Edtech brand, then jump right into it. Additionally, to make your videos more appealing and exciting to watch, make use of a good recording device, a tripod to avoid shakiness in your videos, a Bluetooth button to take hands-free videos, and a lot more.
2. Partner Up With Influencers To Enhance Brand Reach
Your Edtech brand can enhance its reach by opting for influencers. If you are a dedicated user of social media platforms like TikTok, then you might have come across at least a single influencer. Influence is people who promote a product or service of a brand. These influencers will have significant social followings on different social media platforms. Usually, brands hire an influencer to increase their brand reach.
But if you are wondering what is the role of influencers in boosting brand reach, here is the answer. First, influencers will already have enough follower base. So, here is what happens when they promote your brand. Their followers will come to know about your brand, and if it interests them, the chances of them becoming your followers are higher.
3. Find Ways To Communicate With Your Audiences
Whatever niche your brand belongs to, communication is a crucial element if you want to reach success. And TikTok is an excellent platform for that. To understand the importance of communication, let us consider a situation. For example, a customer questions how your Edtech brand provides its services. And they ask about it constantly in the comments section.
What will happen when you fail to communicate with them or answer their questions? The chances of them unfollowing your brand are higher. So, make sure you communicate with your followers in every mode available. It can be through the comments section, a reply video, or TikTok Live.
4. Post a Series of Videos To Create More Engagement
TikTok may seem fancy and demanding, but it is straightforward to use TikTok. As an Edtech brand, you can utilize this platform by providing free knowledge to your followers. For that purpose, you can make a series on your favorite topic.
For example, if your brand is a digital marketing teaching company, then you can utilize TikTok to post a series of videos. For instance, you can start with what digital marketing is, gradually advance the course, and finish it with how to become an expert digital marketer. This will increase your followers on TikTok and also help you get the necessary recognition. Because who doesn’t like free educational videos?
5. Add Links in the Bio To Drive Traffic
If your Edtech brand has a website or an affiliate program, TikTok is a fantastic place. For what? The answer is very simple, to drive traffic to those respective links from TikTok. So if you are wondering how this works, here we go. TikTok has this space called the bio. It will be available below your username.
In this space, your brand can add website links, affiliate links, contact information, etc. For example, let us say you run an affiliate program. First, you must paste that link in the bio and let your followers know about it. Then, whenever a person makes any purchase through that link, you get to generate revenue. Likewise, you can drive traffic from TikTok to your website too.
Wrapping It Up
The practice of knowledge sharing and education provided on TIkTok has increased tremendously. Therefore, you can opt for TikTok for your Edtech company without any doubt. Because it not only gives you the necessary popularity but also aids you in attaining all your brand goals and objectives.
Also, leverage the ideas mentioned above in the article and take your Edtech brand to the next level. Lastly, keep an eye out for new trends, use all features TikTok provides, and expand your brand effectively.
