AI is rapidly becoming a lifeline for businesses around the world, helping them to streamline operations and serve their customers better.
Small businesses, many with limited staff, experience and funds, are likely to see some of the greatest benefits, and they’re already taking steps to harness its opportunities. According to Shopify’s global 2024 Merchant Survey, 49% of British retailers plan to use AI to help them generate content like product descriptions or social media. A third (30%) also said they’re using it to enhance the product imagery on their websites, and the same are deploying it within their marketing efforts.
It’s clear AI has the power to revolutionize how businesses large and small operate. Yet there’s still room for improvement, notably making the shopping experience better for customers. For brands to thrive as consumer expectations grow, they need to implement AI strategies across every aspect of their business.
Head of Partnerships for Northern Europe at Shopify.
Consumer expectation vs AI reality
Our new 2024 Holiday Retail research report found that consumers see the benefits of AI and want more, highlighting how it can make the shopping experience better, elevate the service they receive from brands, and specifically improve the in-store experience (36%).
However, while merchants have obviously noted some of the ways AI can help them, the customer experience is sadly lacking. Only 20% of retailers plan to use it specifically to improve that area of their business this year. With so much consumer interest in AI, now is the time for brands to differentiate themselves by delivering AI-enhanced customer experiences.
Personalization through innovation
AI is going to be critical to helping merchants achieve the balance of running their business and establishing meaningful relationships with their customers. To elevate it beyond making imagery and marketing campaigns more interesting to consumers, businesses should also think about how they can incorporate AI to help drive greater personalization at…
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