The Pixel 6 initiated Google’s Tensor chipset journey, with immediate successors being used in the newer models. For several generations, the Mountain View giant has been severely criticized for favoring its chipsets over Qualcomm’s, which has led to these expensive flagships being significantly slower than the competition, with multiple overheating reports that pop up every once in a while. Google will eventually tame the thermals aspect of its custom silicon by switching to TSMC’s 3nm N3E process for the Tensor G5, but according to leaked documents, the company will likely never partner with Qualcomm as it wants to continue making its smartphone business sustainable.
New leak reveals that the Tensor’s pricing target should not exceed $65 to make the Pixel business a sustainable one
No one can deny that the Snapdragon 8 Elite is Qualcomm’s best chipset launch to date, boasting a new manufacturing process and capabilities that rival or even beat Apple’s A18 Pro. Sadly, its rumored price of $240 per unit will force phone manufacturing partners to either heavily reduce their profit margins or to make compromises elsewhere in the overall configuration to maintain a positive cashflow.
For Google, if it is a choice to ensure a sustainable business for its Pixel lineup over using Qualcomm chipsets for superior performance and efficiency in its devices that might not last a few launches due to the advertising giant bleeding millions in chipset expenditures, we can see why Google sticks with the first approach. The technology behemoth is…
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