Digital Marketing Analyst Salary, Career and Job Description

Digital Marketing Analyst
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Digital Marketing Analyst plays a very important in the online success of any business. They keep the track of online marketing trends, analyze statistics and develop different strategies to get better results in digital marketing campaigns, and monitor the performance of those campaigns.

Actually, the responsibility of marketing analysts is to find out the ways and make efforts to increase the online presence of any company. They deliver insights to their clients after organizing the campaign results and creating data visualizations. The things they have to do are social media marketing, search engine optimization (SEO), email marketing, PPC campaigns, and other online marketing efforts.

Digital Marketing Analyst Jobs

Digital Marketing Analyst jobs involve analyzing the current online presence of the company, examining website traffic stats, and any other relevant information to check out the effectiveness of the company’s presence on the Internet. They need to recognize traffic goals and the audience they need to target and then make strategies to achieve those goals and increase web traffic. They will produce reports after evaluating the site’s content and statistics.

How to Become a Digital Marketing Analyst

You need a bachelor’s degree in a marketing field along with some job experience to become a digital marketing analyst. A degree in digital marketing, business, advertising, communication, or a similar subject is perfect to enter this field. Starter jobs may accept job seekers with little or no experience, but computer knowledge, use of social media, and stats monitoring are necessary skills. You should also have an interest in content writing because it is the most important part of the digital marketing field.


  • Assessing marketing campaigns, analyzing essential metrics, and identifying possibilities to increase campaign performance.
  • Collecting and examining customer, marketing, and web behavioral data.
  • Generating data visualizations, campaign, and website overall performance reports.
  • Tracking and studying digital media and marketing trends.
  • Establishing and delivering outcomes from analyses which include actionable ideas, tips, and suggestions.
  • Developing digital campaign and web measurement methods.
  • Showing the reports to colleagues, company managers, and clients.

Digital Marketing Analyst Requirements

  • Bachelor’s degree in Marketing or a related field.
  • Have experience with analytical and reporting tools.
  • Rich knowledge of digital marketing across social, display, and programmatic platforms.
  • With powerful analytical and strategic thinking skills.
  • Potential to perform data-driven decisions.
  • Having great social and cooperation skills.
  • Should have solid communication and presentation skills.

Is Digital Marketing in demand?

In 2020, LinkedIn has mentioned digital marketers with SEO, social media, and content marketing skills in its list of top 10 most in-demand jobs. LinkedIn lists digital marketing experts among the top 10 most in-demand jobs, with SEO proving to be the most desired skill. The following is the list:

  1. Software Developer: 15 million job openings
  2. Sales Representative: 8.5 million job openings
  3. Project Manager: 2.7 million job openings
  4. IT Administrator: 2 million job openings
  5. Customer Service Specialist: 1.8 million job openings
  6. Digital Marketer: 860k job openings
  7. IT Support/Help Desk: 590k job openings
  8. Data Analyst: 360k job openings
  9. Financial Analyst: 360k job openings
  10. Graphic Designer: 355k job openings

The above mentioned are the 2020 stats of Linkedin. By analyzing these stats, there is no doubt that the demand is digital marketing is increasing over time.

Is Digital Marketing a Stressful Job?

Every digital marketer has a lot of stress, so you can say that digital marketing is a stressful job. It arrives in a variety of forms, induced by different reasons. The outcome is that digital marketers find it hard to put together successful campaigns, generate traffic, and drive conversion. Such upsetting instances may result in losing the edge for digital marketers.

Is Digital Marketing a Good Career?

Digital marketing is a fast thriving and growing field. With the increase in the availability of communication channels, the need for skilled people in order to keep pace with the requirements grows as well. The best-suited person to fit in a digital marketing career is one that owns particular personality qualities.


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