Apple TV Plus is now available on Prime Video in the UK, Canada, and Australia – and I’m convinced Netflix is the reason why

• Apple TV Plus has become the latest streamer to become an optional add-on to your Prime Video subscription
• Apple’s streaming platform can be added your existing plan for £8.99, (UK), CA$12.99 (Canada) and AU$12.99 a month (Australia)
• The bolt-on’s international rollout comes two months after its initial US launch

Apple TV Plus has become the latest streaming service to be offered as an optional add-on to your Prime Video subscription in multiple territories.

In a joint press release, Apple and Amazon MGM Studios confirmed Prime Video customers in the UK, Canada, and Australia can now add Apple TV Plus, aka TechRadar’s streaming service of the year, to their current plan. From today (December 5), then, new and existing Prime Video users in these nations can also enjoy the very best of what Apple TV Plus has to offer.

Unsurprisingly, there is a monetary catch to this deal. Indeed, Prime Video’s UK userbase will have to cough up £8.99 per month to add Apple TV Plus to their existing plan. Canadian users will need to part with CA$12.99 every 30 days, while Australians will have to fork over AU$12.99 a month.

“We’re delighted to continue to roll-out Apple TV Plus on Prime Video with the launches in the UK, Canada and Australia,” Prime Video’s Vice President of International Kelly Day said, before adding: “Prime Video customers [can sample] an even greater selection of TV shows and films, all in one app experience.”

Prime Video’s UK Managing Director Chris Bird added: “Prime Video has become a first-stop entertainment destination for our UK viewers, offering a diverse selection of premium content, including award winning Amazon MGM Studios Originals, live Premier League and UEFA Champions League matches, an extensive selection of licensed films and shows, the industry’s largest catalogue of titles to rent or buy, and 65 additional streaming subscriptions. We are delighted to have Apple TV Plus and it’s stellar line-up of UK content join our entertainment catalogue catering to the unique tastes of our UK audience.”

Bundling together to take on Netflix

The opportunity to add Apple TV Plus to your Prime Video plan shouldn’t come as a surprise to non-US subscribers. In October, Prime Video offered the same Apple TV Plus add-on to US customers, so a global rollout was more likely to happen than not.

Nevertheless, the addition of Apple’s streaming platform to Amazon’s primary streaming service continues to signal a sea change for the wider industry. Two of Prime Video’s other rivals – Max and Paramount Plus – were already available as additional extras in the US, UK, and further afield as many of the world’s best streaming services attempt to compete with the industry’s runaway leader in Netflix.

Throw in team-ups between other streaming…