AMD Rumored To Enter The “Smartphone Markets”, Likely Introducing APU-Like “Ryzen AI’ SoCs

AMD is rumored to enter the “smartphone markets” and is already in talks with integrators to have its “Ryzen AI” mobile SoCs used in smartphones.

AMD Might Swing Itself To The Mobile “Smartphone” Sector, Allowing Them To Expand Ryzen AI SoCs Towards A Segment “Not Influenced” By NVIDIA

Well, this is a pretty wild rumor, and before you jump to conclusions, it is essential to take this news with a grain of salt, considering that AMD entering the smartphone market is a significant development.

The rumor comes from Smartphone Magazine (via Yahoo Finance), which claims that AMD is now setting its sights on the mobile industry and will allegedly introduce “APU-like” Ryzen AI SoCs into the industry, competing head-to-head with the likes of Qualcomm and MediaTek, who are in the pursuit of establishing grounds in the PC markets.

Given that Team Red decides to enter the mobile industry, it will surely have a huge impact on the tech world overall, given that AMD will compete in a segment that is already monopolized by the likes of Apple and MediaTek. The rumor says that AMD plans to introduce “Ryzen AI” chips, similar to what is found in handheld devices, which suggests that the firm will likely have an implementation similar to what we saw with Phoenix, Hawk Point, and Strix Point APUs, where the core focus was on optimal power-to-performance ratios.

Right now, the PC markets are heavily influenced by the originally “mobile-dominant” Qualcomm, given that the firm’s recent entry with its Snapdragon X Elite chips has massively attracted attention. Along with this, rumors of a potential NVIDIA x MediaTek AI PC chip are also in the books, which shows that the mobile-PC industry is indeed in the phase of seeing extensive collaborations, which is why now might be the best time for AMD to jump on the bandwagon, although questions on execution are still here.

It should also be mentioned that AMD has had some of its technologies incorporated within the Samsung Exynos chips a while back. These SoCs power the latest Samsung Galaxy smartphones and incorporate advanced RDNA ray tracing features and even landed FSR technologies. So this time, instead of using the RDNA IP, we can expect a full-on Ryzen chip implementation if the rumor mill is correct.

Along with this, another interesting point to note is that with NVIDIA potentially taking over the AI markets, AMD has little-to-no room for growth, so a likely business expansion towards the mobile sector might turn out well for them, although we haven’t seen many instances where a PC firm has switched up to market mobile markets,