The lack of an affordable price and expanded app repository meant that the Apple Vision Pro would never be the ‘home run’ product, with the latest evidence being that the headset’s production is set to end this year. The company has reportedly hit a snag with its low-cost model, and where it was mentioned that the device would launch sometime in 2025, the production timeline has been delayed beyond 2027. Regardless, an update states that Apple can still turn its headset business into a $25 billion one provided a multitude of products can fill this category, including a pair of smart glasses connected to an iPhone.
New estimates show that Apple headset business may never reach the same height as the iPhone, but it might not have been intended to
A new report from Mark Gurman’s ‘Power On’ newsletter talks about Apple needing to find more revenue-growing avenues. The iPhone has cemented its place as the technology giant’s money-making machine, but sadly, it is not contributing to the sales gain that the company requires. Gurman states that to achieve growth, Apple will not require a hit product but multiple categories that will bring in revenue, including head-mounted wearables.
For now, we have the first-generation Apple Vision Pro, but the technology behemoth has more products to expand the family, starting with an affordable version, but as we mentioned above, it has been delayed. Fortunately, the company intends to bring the same mixed-reality experience to a comfortable pair of smart glasses, with Apple considering launching…
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